Privacy Policy
Last updated: March 2026
01 Introduction & "Peace of Mind" Commitment
At North Patagonia Lore (NPL), we believe that information security is as fundamental as physical safety on the trail. We are committed to protecting your privacy and ensuring transparency in how we handle your personal data. North Patagonia Lore acts as the data controller for all information collected through this platform.
02 Information We Collect
To transform your journey from a dream into a personalized experience, we collect:
Identification Data: Name, surname, and nationality (essential for market and language segmentation).
Contact Information: Email address for lead nurturing and phone number for WhatsApp/24-7 support.
Profile Data: Travel preferences, estimated dates, approximate budget, and experience level in overlanding or outdoor activities.
Technical Data: IP address, browser type, and website behavior to improve our user experience and service design.
03 Purpose of Processing
We use your data expressly for:
Service Delivery: Managing itineraries, reservations, and your 24/7 "Safety Net."
Marketing & Lore: Sending guides, local stories, newsletters, and personalized offers.
Commercial Follow-up: Direct contact via email or video call for logistical consulting.
Service Improvement: Analyzing which content (e.g., fishing guides or 4x4 routes) generates the most interest.
04 Consent & Legal Basis
By ticking the checkbox on our contact form, you expressly consent to receive communications from NPL. The processing of your data is based on this consent (for marketing) and the execution of pre-contractual steps (for trip planning).
05 Cookies & Tracking Technologies
Analytics: Inclusion of Google Analytics to measure conversions and site performance.
Advertising: Use of pixels (e.g., Meta/Facebook) for retargeting and lookalike audience campaigns.
Management: You can disable cookies at any time through your browser settings.
06 Sharing Information with Third Parties
To maintain trust and deliver luxury services, we share strictly necessary data with:
Service Providers: Local logistical operators (transport, accommodation, local guides) essential for your trip.
Technological Tools: Third-party platforms for data processing (e.g., CRM, email marketing providers).
07 User Rights (GDPR Compliance)
You have the right to access, rectify, cancel (right to be forgotten), or oppose the processing of your data. You can unsubscribe from marketing communications at any time via the link in our emails or by contacting us directly.
08 Security & Data Retention
We implement professional-grade security measures to protect your data against unauthorized access, loss, or alteration. Data is stored as long as a commercial relationship exists or until you request its deletion.
09 Contact
For any privacy-related matters, please contact:
privacy@northpatagonialore.com